Structural design leadership for complex enterprise systems.

Eight-plus years at world-class retailers like Walmart and Lowe's, working in store operations, supply chain analytics, data governance, and third-party labor. $3M+ in documented savings. 135% NPS improvement. A backroom process that went from 2:34 to 0:42 per bin — across 3,500 stores.

I find the structural problem underneath the surface request, then build systems that outlast the project.

Seeking Lead and Principal UX Designer roles.

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Nathan Crowther

Strengths

Problem Reframing

I slow teams down long enough to fall in love with the problem so we can move fast, with confidence in our solution.

Information Architecture

I model the system before designing the screen. Clarity at the structural level produces interfaces that don't require explanation.

Work That Outlasts the Project

The patterns I build tend to get picked up by other teams. The frameworks I define tend to change how product and engineering scope future work. I'm not just designing for this sprint — I'm designing for the future.

Elevating People and Their Craft

I care a lot about the people I work with. In practice that looks like sitting with a junior designer to help them frame a problem differently, running a design review in a way that changes how the team gives feedback, or helping a PM see a structural issue before it becomes an engineering problem.

UI work samples

Also Fluent In

Design Systems

Built and maintained enterprise-scale systems at Walmart, Movista, and Lowe's. Components that cut a two-month project to two weeks.

AI-Integrated Workflows

Built a custom GPT intake tool that replaced incomplete Jira tickets and cut UX kickoff time by ~50%. Use AI actively as a thinking partner throughout discovery, not just for output.

Tools & Platforms

I've built products using a wide range of tools and for a range of platforms including Figma, HTML/CSS/JS, Looker Studio Pro, and Palantir.

AI-Enabled Features

I've designed AI-enabled product features that help companies do their best work, faster.

Testimonials

"Nathan has a rare ability to bring clarity and structure to complex experience challenges… he translates ambiguity into clear user flows and experience frameworks that guide teams toward cohesive, scalable solutions."
Amy Offenberger

Amy Offenberger

Design Manager, Lowe's

"Nathan is a rock solid systems thinker… His ability to think several steps ahead and connect key concepts was a primary reason I tapped him to become an early project ambassador."
Rick Rodriguez

Rick Rodriguez

Product Design Leadership, Meta

"Nathan's leadership has truly shaped the way I think about design: not just as a means of building something functional, but as a disciplined practice of understanding and reframing the problem."
Sanjana Pandya

Sanjana Pandya

Product Designer, Lowe's

"Nathan understands systems deeply and designs with clarity and purpose… Nathan is someone you trust with the hard problems."
Gregor Smith

Gregor Smith

Senior Product Designer, Lowe's

"Nathan taught me so much about ensuring you have the right design architecture in place before even making a visual design 'pretty.'"
Chelsei White

Chelsei White

Principal Product Manager, Online Pickup and Delivery, Walmart

"Nathan's ability to take complex problems and turn them into thoughtful, user-centered experiences is impressive… he brings a positive, solution-oriented energy that makes every project better."
Christine Mulligan

Christine Mulligan

Senior Product Manager, Lowe's

"Nathan is curious and unafraid to try new things… In his design systems work, he took a designer's approach in thinking about the experience of using design systems. He treated us as users."
Anita Young

Anita Young

Principal UX Designer, Walmart

"Nathan is a true problem solver at heart… very strong in design systems… constantly trying to improve his knowledge… he would make a valuable addition to any team as a foundation and support for moving design practices forward."
Chad Hutchings

Chad Hutchings

Senior Director of Experience Strategy, Walmart

"Nathan led many design workshops that were very creative… helping to understand what really drove the client's need and ultimately lead our product team to developing the right solution."
Dillon Hohertz

Dillon Hohertz

Product Manager, Movista

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